The internet has revolutionised the way in which approach many of our day to day activities. From working at home, home shopping, to video calling people across the worl. The internet has enabled so much. When looking to do something new or buy something we will first reach for our phones, tablets or computers and search the internet to get answers.
With so many people using the internet, it would makes sense to take advantage of the internet to do sell items, including land.
But, how do you sell your land on the internet? Is it different from having an estate or land agent do the work for you? Can you sell land fast online? Are there really more buyers on the internet than through the traditional market?
This article provides you with information to sell your land online. This includes some information about the profile of your target buyers, some tips on what to know when selling your property on the internet, and the steps that you could follow to effectively market your land on the internet.
We hope that with this information, you can attract the ideal buyer and sell your land quickly for the most money, allowing you to focus on your life.
Things to Know when Selling Land Online
Here are some common questions that potential sellers may have about selling land online:
Can a First Time Seller Sell Property or Land Online?
Definitely.
Selling land on the internet is not like being an Amazon seller or eBay trader in that you need experience in order to be successful at it. Your one and only “product” is the land that you are selling only at a price that not every buyer can pay.
This type of transaction will probably occur to you once in your life. So unless you are an estate or land agent, conducting the research to successfully sell vacant land should not be an issue.
All you need is the patience and the time to learn how to sell your land online.
Is There Really a Larger Market for Land Online?
Don’t think of it as a larger market, but the ability to reach more potential buyers.
As we mentioned, there are millions of internet users in the UK and across the world. Creating a listing means you are giving millions of people a chance to see your land, regardless of where they may be located. Would a for sale sign post have the same reach?
By listing your property online, you are increasing your chances of selling your land fast, and helping a buyer purchase the land fast, as well.
Do You Need an Estate or Land Agent to Sell Property on the Internet?
No, but there’s no harm in reaching out to estate or land brokers for advice regarding your land. The idea of listing your land on the internet is to sell your land without an estate or land agent. There is no reason why you can’t sign a contract with an estate or land agent and have them work with you to sell the land fast online. You will need to pay the estate or land agents fees, but it could save you time.
Is Purchasing Land Different on the Internet?
Selling may be different, but purchasing land online is arguably the same as buying land property in the traditional way. There is no way for a person to complete the sale online, the transaction will still need to involve solicitors, surveyors, mortgage companies etc. People can’t just pay with a credit card like they do for a product or service online.
Selling land online refers to the marketing or selling process, which includes online auctions, negotiations, or dealing with a cash offer. For a land sale to be completed, you may still need to meet in person to sign legal documents.
Understanding Your Online Land Buyers
The profile of an online land buyer can differ from your traditional land buyer. An online buyer is someone who understands and is practiced at using digital technology to find and buy things. This means that they can use the internet to research about you, as a seller. They can also look up your property to check if the information you provided is accurate.
They will check whether the listed the price of the land is competitive, when compared to other land in the market. Most developers or buyers are analysing the land market online before purchasing regardless of where they buy the land from.
Many land buyers on the internet have the ability to purchase land faster. It might surprise you that online buyers can be fast to offer you quick cash for a fast land sale. But, many online land buyers are purchasing tens of thousands of dollars worth of land around the UK.
Steps on How to Market Land Online
Here are 5 steps that you can follow to sell your property in the digital marketplace:
1. Take Advantage of Technology
This step is undoubtedly the most important step of all. After all, you want to sell land online and being online means using technology.
So, where to begin?
First, try to get some aerial images of your land using a drone. You can then include this drone footage in your adverts to give potential buyers, estate and land agents, a fantastic bird’s-eye view of your property. Perspective matters a lot in selling land online and high-quality drone footage can increase your chances of getting the highest possible price for your land, by show casing all of its features.
Professional photos that highlight the key features of your vacant land can also attract more buyers. This is an ideal solution if you’re not comfortable doing this yourself, you can hire a professional photographer to take photos of your land for you.
To enhance the advert further you could use a professional videographers to help you produce a detailed and feature packed video of your land for use in online adverts.
In both cases, you can showcase the footage by either uploading it on YouTube and then including the link in your online listing or simply embedding the video footage and photos within the online listing.
2. Keep Your Prospective Buyers Updated
Keeping potential buyers updated means giving them information about any important changes to your online listing, that have happened since the last update. This information can include updates in tax rates, planning permissions or features that have been added that have affected or could affect your land. Depending on your potential buyer, you can do these updates via the online listings or if already in discussions with a buyer, through E-mail, text or whatsapp messages.
3. Be Available To Interested Land Buyers
Being always available is something that people both want to achieve and avoid at the same time! For buyers having a seller that is readily available can be extremely attractive. This often means that when you make your advert available online that, you should be available to answer prospective buyers queries and messages.
We like to take a more balanced approach to availability adopting that we are always available at reasonable times. We recommend this approach to you. If you receive an e-mail inquiry about your the land you have for sale, sending a reply within 24 hours from receipt of the e-mail message counts as reasonable, but replying after a week could lead to losing the buyer, as they pursue other adverts from more responsive sellers. This time window decreases with cash land buyers; for these type of buyer we recommend responding asap.
4. Optimise Your Listing
Optimising a listing is to give detailed text that would make it rank better on online sites or search engines, particularly Google, which is the most popular and widest used of all search engines.
A typical way of doing this is to undertake an online search for popular keywords regarding land or buying land. Once found, incorporate these keywords into your listing, but keep the text readable to ensure it is natural and of interest to the reader. Making it unnatural and ‘stuffing’ your advert full of only these words can lead to you having your listing penalised by the search engine, resulting in a poor ranking position.
This strategy can get complicated quickly, though. So at a minimum, ensure your listing is detailed and captivating for potential land buyers. Including the footage discussed in our first tip will help you stand out amongst all of the other land sellers.
5. Include All relevant Information
Unlike a simple “For sale” sign, space in the online world is unlimited. You can technically write anything you want people to see and read about your land online. But to effectively market your land, focus only on the important information that the typical buyer needs.
You don’t need to list endless details or go into details that are interesting but not required, for example, if you’re selling the land because of a problem with a relative. Important information includes geographical facts about the land, any plants, trees, buildings, or features that it may have, your desired selling method, and, of course, the price.
Good Places to Sell Land Online
Here are some good places to make your listing for your land:
- The Facebook Marketplace: On this platform, you can take advantage of its ads system and promote your land to Facebook users.
- Gumtree: This platform has been around for many years and allows you to post anything for sale, including land. You may be required to pay a minimal fee for advertising.
Closing Thoughts: How to Sell Land Online
Finding people willing to buy your land would be relatively easy if you know the potential of your land and can identify your target market. If you can use the techniques we have outlined, you’ll have more chance of selling your land fast.
Remember that a land sale may not happen quickly, and you may need to be patient. Land doesn’t usually sell as quickly as property.
If you need help to sell a piece of land you can contact us at K&G Lettings Limited. As active land investors, K&G Lettings Limited, are here to offer you cash to make the process easy for you. We get land owners out of any situation and can help you sell your land fast!
If you have more questions about the tips provided here. or how to find cash buyers for your land, don’t hesitate to contact us! We would be happy to answer any questions if you want to give us a call today on 01482 961961, Text ‘SellMyLand’ to 07984388819, email Land@kandglettings.co.uk or complete the form below to get your price and start your sale.
Get a fair all cash offer on your unwanted land by completing the form below. We’re professional land buyers and can make you a no-hassle no-obligation offer on your property. We specialise in buying land all over the United Kingdom, but particularly in Yorkshire and Lincolnshire.
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