Selling a piece of vacant land can be quite daunting, especially if you don’t know where to start. It is very different from marketing houses and other property are there are only its size and location that are key, rather than the number of bedrooms or the size of the kitchen.
To find potential land buyers, you must understand the land market, prepare the land for sale, create a solid marketing plan, ensure you price your land right, and start making people aware that it is for sale. You can also list your land on various online platforms, put a for-sale sign on the property, and start finding buyers in the right season.
Of course, these strategies are are easier to write than they are to do. The rest of the article provides more detail on how to find land buyers!
How to Find Buyers for Land
Understand the Land Market and the Land Buyers
Even if you are you have sold a house (or multiple houses), you may still find it challenging to sell a vacant piece of land mainly because of the target market being different to those that buy houses.
To find interested buyers right way, carefully review the land you are selling. Is it large enough to be developed to site commercial properties or perhaps a farm? Once you have identified the development potential of the land, you’ll get an idea of what type of people you should market to.
Having a focused plan will help to save time and energy. You will be able to target these land buyers, rather than talking to every potential buyer in all of the different markets. Whilst this is a fantastic start, the timescales for a land sale can be very different to a house sale. Land buyers are not as active as home buyers.
Prepare the Land for Sale
You’ll attract more land buyers if you have already prepared the land for sale. What we mean is that you already made it look appealing so that when the buyer sees it, they would want to buy it right away.
Here are some ways to improve the land to attract more buyers:
- Mark the boundaries. Get a survey done so you can mark the boundaries of the land. This will give the potential buyer a clear estimate of what they’ll own once they complete the sale.
- Improve the key features of the land. If the land has some valuable features like a pond, a bunch of hundred-year-old trees, or a natural garden, water or electric, improve and feature them! This will attract more audience, especially your target market.
- Clear the land. You should prioritise removing all the rubbish and anything that can put people off the property. This also includes cutting the grass, weeding, and trimming the bushes.
- make any repairs. Just like what you’ll do before selling a property, make the repair that are needed. For instance, if the gate or fence is damaged, ensure that it is repaired.
Create a Marketing Plan
When the vacant land is already staged for buying, it’s time to create an effective marketing plan. Of course, your marketing plan should be aligned with your target market, which contains your target buyers.
For instance, if the land is large it could be and ideal for commercial properties. This means focusing on attracting land developers and business owners.
You would get the interest of these buyers right away if you could show them the planning and business rates requirements of the land and how the property will facilitate utility, water or sewerage being installed.
The exact measurement and boundaries of the property are also key information you should highlight in your adverts.
If the property is relatively small and ideal for residential properties, then your marketing strategy should target small families looking to find a plot to build their dream house. Focus on the aspects of the land, its location (whether it is in a rural or urban area), and the community around it when advertising to these buyers. For example, you may want to make use of the fact that the land is near schools, restaurants, hospitals, or playgrounds. All these would make features to attract land buyers.
Price Your Vacant Land Right
Pricing your vacant land right also helps in finding buyers. However, this isn’t as easy as valuing a house, because you don’t have comparables unless there are other pieces of land for sale near you that are the same size.
In valuing your land, you will need to do your homework, researching what other pieces of land have sold for. Its important to identify the exact value of the land and make adjustments in the pricing according to its size and features.
Just keep in mind that the price should be aligned with the land’s market value. A price that is much above the market value would scare potential buyers off even if land prices have really skyrocketed in the past years.
If possible be flexible in what you will accept for the land, for example, agree for it to be paid over a period of time. This is a great way to find land buyers right away because not everyone can afford to pay the whole amount, especially if the land is worth thousands or millions.
Seek the help of a good conveyancer of solicitor in creating the financing paperwork and ensure when advertising the land mentioning that you accept payment in installments.
Start Networking
Networking is an undervalued strategy for finding the right buyers and widening your audience. If you want to sell your land fast, just like you would for a property, we’d recommend using your existing networks. Chat with your co-workers, family, and friends. Offer the land to them, explain its features and the benefits to them of buying the property.Even if they aren’t interested, they can get the word out.
You should consider is directly approaching your neighbors to see if they want to extend their land by buying yours. After all, it’s already next to theirs. Chances are, they’ve been eyeing your land for quite some time now and just waiting for you to sell it.
List Your Land
If simple networking doesn’t do the job, start listing your land online and in classifieds, or local shops. This allows your land to be seen by a lot of people, not just your target audience around your community.
Online Property Portals
There are a lot of websites where you can post your land. You would only need to share pictures and detailed descriptions just like other listings. Aside from websites, you can also list your property on social media platforms. Its useful to to exercise extra caution when responding to web enquiries as there are a lot of scammers.
Land or estate agents
Land or estate agents are professionals in selling land and properties. They and can speed up the hunt for potential buyers. However, you must be very careful when choosing a land or estate agents because they can charge large fees. Do a thorough background check before you let an estate or land agent start to list the land.
Advertisements
Advertising through classifieds may also help you in selling land fast. Be it on a website or in your local newspaper, it gives your property a chance to be seen. The only downside is that it can be expensive, especially if it is online.
Choose the Right Time to Start Selling Land
While it is true that you can sell your property anytime if it is attractive enough, not everyone is lucky to have a great piece of land that is attractive to land buyers.
Selling land at the right time can create excellent results. Land buyers are a lot more receptive during spring and summer than in winter. You may achieved a higher price if you sell during this time.
Put up a For-Sale sign
There is nothing wrong in using tried and tested approaches. Putting a for-sale sign on your land, can be an excellent way of ensuring the local community knows the land is for sale. It will attract many people who’ll pass by, and they can also tell others about the land’s availability. Word of mouth can be very powerful, especially in small villages and towns.
What is the Fastest Way to Sell Your Land?
To find buyers even faster, there are some more strategies that can help you. We’ve summarised these below
Hire an Estate or Land Agent Who Specialises in Selling Land
While selling your land without an estate or land agent has its perks, it can also be limiting and exhausting. When you seek the help of an estate or land agent who’s an expert in selling vacant lots, more people will learn about your property through their existing systems and networks to find the right buyer for you. But remember this will come at a price, but will save you time!
Reduce the price of the land
If your asking price is too high, reducing the price could help to ensure that you get your vacant land attracts potential buyers. Do this only when you are already desperate to sell the land, or you haven’t found a good estate or land agent.
Consider an Auction
Property auctions can expose your property to a wide range of potential buyers. It can also be a good way of moving the property quickly through the sales process, as often buyers only have 28 days to complete the sale.
Closing Thoughts: How to Find Buyers for Land
Finding people willing to buy your land would be relatively easy if you know the potential of your land and can identify your target market. If you can use the techniques we have outlined, you’ll have more chance of selling your land fast.
Remember that a land sale may not happen quickly, and you may need to be patient. Land doesn’t usually sell as quickly as property.
If you need help to sell a piece of land you can contact us at K&G Lettings Limited. As active land investors, K&G Lettings Limited, are here to offer you cash to make the process easy for you. We get land owners out of any situation and can help you sell your land fast!
If you have more questions about the tips provided here. or how to find cash buyers for your land, don’t hesitate to contact us! We would be happy to answer any questions if you want to give us a call today on 01482 961961, Text ‘SellMyLand’ to 07984388819, email Land@kandglettings.co.uk or complete the form below to get your price and start your sale.
Get a fair all cash offer on your unwanted land by completing the form below. We’re professional land buyers and can make you a no-hassle no-obligation offer on your property. We specialise in buying land all over the United Kingdom, but particularly in Yorkshire and Lincolnshire.
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